Tuesday, November 19, 2013

Toyota Putting the Brakes on Scion?

 

 Toyota Regroups


I can't recall exactly where I read this but I recall seeing somewhere that Toyota was backing off of Scion new development and feels that the brand has begun to occupy the same market space as Toyota vehicles. This is the reason, so the logic goes, that Scion is not seeing any new vehicles being developed in the next few years and Toyota dealers are supposedly not being penalized if they choose to drop Scion.




What is the Truth?


Is there any truth to this? Is Toyota about to make the same kind of monumental mistake that Honda did when it try to re-brand Acura and killed the Legend, Vigor and Integra? I certainly hope not but all signs point to yes as Toyota struggles to re-invigorate itself at the expense of one of the coolest marque to come out of Japan in decades.
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