Born from Toyota, Made for the Youth
Scion, as everyone knows, was a marque devised by the wildly successful Japanese automaker Toyota in order to capture the hearts, minds and checkbooks of today's youth. And, by every indication, they have succeeded. So it was that in 2002 Scion was born and has been producing heavy hitting, tuner-minded vehicles ever since.
New Models and Pure Prices
The first models fielded by Scion were the xB and tC (both originally conceived under much less attractive names such as the bbX and the ccX) and were soon follwed by the xA and the xD. Perhhaps one of Scions biggest marketing advantages is the "Pure Price" program which gives buyers the total price (includng title, tax and insurance) upfront so they can make a quick buying decision. In additon, the trim levels are incredibly customizable making each Scion a completely personalized car.
Onward and Upward
As Scion passed its first decade things were looking up for the company and they continue to put out amazingly well-designed and dependable vehicles. In fact, in some cities such as Chicago most of the taxi cab fleets are made up of dependable xBs with incredible carrying capacity and great MPG.
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